As we previously reported, the Federal Trade Commission (FTC) recently released proposed updates to its Endorsement Guides. If implemented, the proposed updates will impact everyone involved in the dissemination and monetization of sponsored content (e.g., social media influencers, brands, social media platforms, ad agencies, public relation firms). This blog post summarizes some
Regulations
Let’s Spill the (Teami) Tea: Clear and Conspicuous Disclosures
By Lauren R. Carey on
Posted in Cases, Regulations
In March 2020, Teami, LLC (Teami), a marketer of teas and skincare products, agreed to settle Federal Trade Commission (FTC) charges that, among other things, social media influencers hired by Teami failed to adequately disclose that they were being paid to endorse Teami products on social media. The FTC filed a federal court complaint against…
Social Media Disclosures for Influencers
By Lauren R. Carey on
Posted in Regulations
Have you received free (or discounted) products and/or money from a brand to mention their product(s) in a video or post? If so, certain disclosures may be required by law. As an influencer, it is your responsibility to make these disclosures.
When to Disclose
A disclosure is required when you have a relationship with a…
The Paper Behind the Post
By Lauren R. Carey on
Posted in Regulations
Behind every sponsored post is an influencer agreement. Influencer agreements can range in sophistication, but are generally drafted with an objective of being relatively brief and signed by the influencer with little or no need for negotiation. That being said, these documents contain serious legal implications and should be read carefully and tailored as needed.…