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Lauren is a corporate attorney at Lewis Rice, a full-service law firm in St. Louis, Missouri. Her practice focuses on advertising, promotions and social media, as well as general corporate matters, mergers and acquisitions, and securities. In her advertising, promotions, and social media practice, Lauren advises clients on legal issues related to advertising, endorsements, and consumer promotions.

The Federal Trade Commission (FTC) recently sent warning letters to 12 health influencers and two trade associations concerning inadequate disclosures on Instagram and TikTok. The letters warned that inadequacies of this nature could result in civil penalties of up to $50,120 per violation. 

The letters alleged that these influencers were paid by trade associations (American

If an influencer has a long-standing relationship with a brand, is a material connection disclosure necessary in every post about the brand? Similarly, do influencers with their own product lines need a material connection disclosure when posting about their own products?

Common sense would suggest probably not. The FTC would say try again.

Below are

As we previously reported, the Federal Trade Commission (FTC) released final updates to its Endorsement Guides on June 29, 2023. All parties involved in the dissemination of sponsored content (e.g., influencers, brands, intermediaries) have an obligation to understand, follow and monitor compliance with the revised Endorsement Guides. Below is a summary of the key

The business side of social media influencers is not exactly glamorous, and the legal side even less so. That being said, arming yourself with the appropriate legal tools can help prevent a lot of headaches and lost revenue down the road. Below are a few legal tips and best practices for social media influencers to

What if you had to tell your followers how much money you received for a sponsored post?

This is what one public commenter suggested when the Federal Trade Commission (FTC) sought public comment on, among other things, the material connections section of the Endorsement Guides in 2020. The commenter requested that the Endorsement Guides require

The FTC’s proposed updates to the Endorsement Guides provide that influencers may be liable for their misleading or unsubstantiated statements regarding a product’s performance or effectiveness when their representations are inconsistent with the influencer’s personal experience, or were not made or approved by the brand and go beyond the scope of the influencer’s personal experience.

As we previously reported, the Federal Trade Commission (FTC) recently released proposed updates to its Endorsement Guides. If implemented, the proposed updates will impact everyone involved in the dissemination and monetization of sponsored content (e.g., social media influencers, brands, social media platforms, ad agencies, public relation firms). This blog post summarizes some

Have you received free (or discounted) products and/or money from a brand to mention their product(s) in a video or post? If so, certain disclosures may be required by law. As an influencer, it is your responsibility to make these disclosures.

When to Disclose

A disclosure is required when you have a relationship with a

Behind every sponsored post is an influencer agreement. Influencer agreements can range in sophistication, but are generally drafted with an objective of being relatively brief and signed by the influencer with little or no need for negotiation. That being said, these documents contain serious legal implications and should be read carefully and tailored as needed.