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Lauren is a corporate attorney at Lewis Rice, a full-service law firm in St. Louis, Missouri. Her practice focuses on advertising, promotions and social media, as well as general corporate matters, mergers and acquisitions, and securities. In her advertising, promotions, and social media practice, Lauren advises clients on legal issues related to advertising, endorsements, and consumer promotions.

Have you received free (or discounted) products and/or money from a brand to mention their product(s) in a video or post? If so, certain disclosures may be required by law. As an influencer, it is your responsibility to make these disclosures.

When to Disclose

A disclosure is required when you have a relationship with a

Behind every sponsored post is an influencer agreement. Influencer agreements can range in sophistication, but are generally drafted with an objective of being relatively brief and signed by the influencer with little or no need for negotiation. That being said, these documents contain serious legal implications and should be read carefully and tailored as needed.